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Conference Brochure Available Get ready for three days of fun, networking and education during the WETA Leadership Forum at the All Industry Conference. All of the details you will need to learn more about the conference and register are available by clicking here. This year's host resort is Turf Valley Resort in Ellicott City, Md. The program is loaded with great speakers and presentations that will help you succeed in your business. The conference will also be your chance to get a look at a movie that captures the enduring appeal of Western boots. A group of East Coast residents are assisting the conference committee with planning everything related to the conference. If you've never attended a WETA Leadership Forum before, you should know that excellent discounts are being offered to those registering for the first time. Whether you've been to the past 20 conferences or whether this will be your first, there truly is something for everyone. The conference wraps up with the annual AIM Awards presentation (see story below).AIM Award Entry Information Posted It's that time of year ... time to think about your entries for the AIM Awards! Sponsored by the Western & English Trade Association, the All Industry Marketing (AIM) Awards program is designed to recognize the best marketing and publishing creativity in the Western and English sectors of the equine industries. The national awards ceremony will be held Saturday, June 14, 2008, at the Turf Valley Resort in Ellicott City, Maryland during the WETA Leadership Forum @ The All Industry Conference. Manufacturers and retailers are eligible to enter. Deadline is Feb. 18, 2008 Late deadline is Feb. 25, 2008. The AIM Awards competition is open to any individual, company or organization engaged in creation of marketing or media, with an interest in Western or English products. There is no limit to the number of entries you can submit. All entries must have appeared, aired or been published for the first time between January 1 and December 31, 2007. Additions and modifications to an ongoing campaign will not be eligible year after year. And something new this year. Early Bird entry deadline Jan. 15, 2008. For every five entries submitted, get a sixth one free. After Jan. 15, regular entry rules apply. Click here for details. Task Force Mulls English, Western Issues If you speak English, does that mean you don't speak Western? If you're Western, why does English often make little sense to you? To explore the differences between the two dominant sectors of the Equine Trade Industry, the Western-English Trade Association is forming a task force of retailers, manufacturers and others from both to develop ways the two can work more closely together. "This is a topic that has caused a lot of misunderstanding over the years and now it's time to bring the issues out in the open," said WETA President Gary Mandelbaum. "My inkling is that in the final estimation, we're going to find there isn't really that much different between the two sectors." Nominations for those who would like to serve (you may nominate yourself) are being accepted. You do not have to be a WETA member to serve on the task force. Meetings will be held by conference call and through email. Committee members will be assigned to various research tasks among their peers. A final report on the task force's findings is planned in the spring. "We will try to make it as simple as possible for those who want to participate," said WETA member services coordinator Paul Wahl. "We promise, no large amounts of homework!" Volunteers or anyone with questions should contact WETA executive director Glenda Chipps or Wahl. Nominations will be accepted through the end of the year with the task force participants to be named in January.
The Western-English Trade Association is dedicated to enhancing the prosperity of companies and individuals within the equine and western lifestyle industries. Our flagship programs include the Leadership Forum, the companies; between efforts cooperative foster and executives develop to conference annual AIM Awards, an annual competition that recognizes the best in marketing and publishing in our community and the Marketing Initiatives Horselife and Get Yourself West, designed to grow all our businesses through new customer converts to our industry. A new program we're working to establish is a library of materials will help facilitate the interchange of ideas within the industry. Another new opportunity is a health insurance program for WETA participants. Big things are happening at WETA ... Come join us! |
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